Joseph Rand

Chief Creative Officer, Better Homes and Gardens Real Estate | Rand Realty

Joseph Rand is the Chief Creative Officer for Better Homes and Gardens Real Estate | Rand Realty, one of the largest companies in the New York tristate region with almost 30 offices, over 1,200 agents, and closing over 6,000 transactions worth over $2.5 billion in real estate volume in 2018. He manages the company’s career development and education programs, principally based on his concept of “Client-Oriented Real Estate,” or “CORE,” which is designed to raise the level of client service provided by the real estate industry.  He is the author of Disruptors, Discounters, and Doubters, about how the industry can overcome the challenges posed by disruption by raising the bar on client experiences, and How to be a Great Real Estate Agent, about how agents can build their business by becoming better at identifying and servicing client needs.  He has spoken at numerous industry conferences, including Inman Connect, REALTOR Triple Play, and the RIS Media CEO Summit. He was honored by RIS Media in 2018 with one of the inaugural industry Newsmaker Awards, and recognized by Inman News as one of the Top 100 Real Estate Influencers.

My Sessions

General Session

Grand Astor

APEX General Session Agenda

  • Welcome Remarks: Sherry Chris, President and CEO, Better Homes and Gardens Real Estate
  • Marketing Update: Jennifer Marchetti, Chief Marketing Officer, Better Homes and Gardens Real Estate
  • Your Safety is Non-Negotiable: The Beverly Carter Story: Carl Carter, Founder & Executive Director, the Beverly Carter Foundation
  • Learning Update: Amy Chorew,

The Consultative Listing Presentation: Talk Less, Listen More

Maroon Bells I