Michael Renick

Broker Associate, Better Homes and Gardens Real Estate Atchley Properties


Michael was a “Michigan Native” who worked in the auto industry for over 31 years before beginning his real estate career.  During that time, he held leadership positions in Finance, Manufacturing, Planning and Information Technology.  Many of his responsibilities were global in nature.

Michael traded in the Michigan Snow for the Florida Sunny Skies. by relocating Longboat Key and thus began his real estate career in 2011.  Since that time, in addition to helping sellers and buyers achieve their dreams, his focus has been upon developing effective lead generation and follow up tools/processes.  Michael understands that the key to a successful real estate career is that of developing relationships.  He has worked tirelessly on developing systems that show which of his prospective clients are ready for that all important first conversation to begin the process.

He currently manages a client database of almost 30,000 contacts that have personally provided their contact information.  His overall goal is to understand which clients are ready to begin the sales and/or purchase process.  Until that time arrives, Michael’s “soft touch lead follow-up” approach has garnered national attention as he has been invited to speak at multiple national real estate conferences.

My Sessions

Real Estate Follow Up Done Right!


What process do most agents neglect the most?  What process are real agents the weakest at?  What process is one of the most important of all of the processes we handle?  The answer to all of those questions and more is simply “Client Follow Up”.  Money is made or lost depending on the agent’s focus on this part of real estate.  In this session, learn how the “bang, bang, hit ‘em hard” follow up (21 calls in seven days) just doesn’t work for today’s clients.