Fusion 2015 Agenda

Sunday, March 22nd

Download Fusion 2015 Agenda

Timing

Event

Location

11:00 a.m. Registration & Vendor Village Open 11:00 a.m. – 5:00 p.m. Juniper Ballroom
1:00 p.m.     Concurrent Pre-conference Sessions Begin

1:00 – 5:30 p.m.

LUX BHGRE: Luxury Certification Course/$129 reg.)

(Register on the Fusion registration site.)

ROOM: IRONWOOD BALLROOM 3

Join us for the premier of Lux BHGRE as we take a fast-paced global look at the world of luxury, including the latest buying trends and what the client wants most in an agent. Identify the “Power of You” by creating your own “Unique Value Proposition,” learn how to analyze your local market and develop your specialty niches, master the latest techniques in landing the listing and finding luxury clients. Preview the exquisite new BHGRE signage, marketing and collateral pieces to help build your credibility and success.
Presented By:

Amy Chorew, VP of Platform Development, BHGRE

Robyn Erlenbush, Real Estate Innovator and Educator, CRB, CRS, GRI

1:00 – 5:30 p.m.

NAR TECH EDGE (Click Here to Register/$39 reg.)

ROOM: IRONWOOD BALLROOM  1

This one-day, high energy session is geared toward agents who are eager to learn how current web-based and mobile technologies can benefit their business and clients. Sessions will be presented by NAR Speakers and local technology experts. Learn how mobile marketing, online identities, Google and cloud computing, using Facebook for business, content creation, social media, the importance of photo and video, and more can improve your business in the changing landscape of real estate.

1:00 – 1:25  Welcome/Content that Sells
D. Patrick Lewis, REALTOR®, BHGRE Sonoran Desert Lifestyles
1:25 – 1:50 Video Marketing
Rebecca Mountain, Chief Mess Maker, Impetus Social Inc.
 1:50 – 2:10 Going Naked and Loving it
Jeff Chalmers, Vice President, Guaranteed Rate

2:10 – 2:35 Social Reputation, Ratings and Rankings
PANEL
2:35 – 3:00 Innovation & Culture: Breaking Down Buzz Words
Zach Schabot, Broker, BHGRE Go Realty
3:00 – 3:20 There’s an App … For Everything
PANEL: D. Patrick Lewis (Moderator), Marci James (VP of Marketing, Obeo Inc.), Rebecca Mountain, Jeff Chalmers
3:20 – 3:45 Break
3:45 – 4:10 Building ‘Ships in a Millennial World
Jeff Chalmers, Vice President, Guaranteed Rate

4:10 – 4:35 Video Marketing
Karlton Utter, Director Learning Technologies and Solutions, BHGRE

4:35 – 5:00 Using Mobile to Win Business

Jeff Lobb, Realtors Property Resource™

5:00 – 5:20 Online Branding
PANEL: D. Patrick Lewis (Moderator), Marci James (VP of Marketing, Obeo Inc.), Rebecca Mountain, Jeff Chalmers
5:20 – 5:25 Closing Remarks
D. Patrick Lewis, REALTOR®, BHGRE Sonoran Desert Lifestyles

1:00 – 5:00 p.m.

BROKER MANAGER MEETING (Manager/Broker level) Click Here to Register

ROOM: IRONWOOD BALLROOM  8

The BHGRE® Manager Meeting is dedicated to the content you requested! This session will be comprised of a mix of panels and speakers, and is designed to be an opportunity for you to stay up-to-date on Talent Attraction, Social Media and more. Be informed, hear from recruiting and social media experts, and connect with your peers.

1:00 – 1:15 p.m. Welcoming Remarks, Overview & Trends

Sherry Chris, President and CEO, BHGRE

1:15 – 1:45 p.m. Recruiting Next Gen

Travis Robertson, Robertson Coaching International

1:45 – 2:05 p.m. Social Tools and Systems that Work

Adam Selig, Manager Partner, Lumentus

2:05 – 2:12 p.m. Panel:

Jennifer Daywalt, BHGRE Community Realty & Chris Gucciardo, BHGRE Atlantic Shore

2:12 – 2:32 Social Media Marketing in the Real Estate Vertical
Rebecca Mountain, Chief Mess Maker, Impetus Social Inc.

2:32 – 2:40 p.m. Panel:
Kevin Woody, BHGRE Go Realty & Susan Paul, BHGRE Move Time Realty

2:40 – 3:05 p.m. Maximizing BHGRE Talent Attraction Systems and Tools
Kelly White, Director of Talent Attraction, BHGRE

3:05- 3:12 p.m. Panel:
Colette Ravache, Talent Attraction Director, BHGRE Coccia Realty 
David Schneider, Sales Manager, BHGRE Bradfield Properties

3:12 – 3:32 p.m. Break

3:32 – 3:50 p.m.  How to Successfully Onboard New Agents
Kelly White, Director of Talent Attraction, BHGRE
3:50 – 3:57 p.m. Panel:
Joshua Tanner, President & CEO, BHGRE Generations
Jan Kwapniewski, President & CEO, BHGRE Coccia Realty
3:57 – 4:22 p.m. Optimize Your Sales Meetings to Improve Agent Retention
Debbie Ashbrook, Director of Business Services and Solutions, BHGRE
4:22 – 4:30 p.m. Panel:
Kevin Levent, CEO, BHGRE Metro Brokers & Eric Post, Principal Broker, BHGRE Realty Partners
4:30 — 4:45 p.m. Closing Remarks
Mark Foreman, SVP of Broker Services & Operations, BHGRE

 

1:00 – 5:00 p.m. MARKETING SUMMIT (Manager/Broker level) Click Here to RegisterROOM: IRONWOOD BALLROOM 2

The BHGRE® Marketing Summit is a must-attend event for anyone who is trying to navigate their company through an ever-changing marketing and media landscape. This session will be comprised of a mix of panels and speakers, and is designed to be an opportunity for you to stay up-to-date on brand marketing opportunities, get the latest trends and insights, hear from marketing experts, and connect with your marketing peers.

1:00 – 1:25 p.m. What’s New, What’s Next
Jennifer Marchetti, Chief Marketing Officer, BHGRE
1:25 – 2:30 p.m. Creating a Strategic Marketing Plan
BHGRE’s Sr. Director of Marketing will discuss how the brand approaches its strategic marketing plan while Karlton Utter, BHGRE’s Director of Learning Solutions & Technologies explains how to adapt this approach to a local brokerage.
Chris Zoeller, Sr. Director of Marketing & Karlton Utter, Director of Learning Technologies and Solutions

2:30 – 3:15 p.m. Keynote: Stephanie Gallo, E&J Gallo Company
“See the Future: B to I Marketing”

The topic goes beyond B to C marketing and addresses marketing to the individual. With all of the marketing opportunities and technology we can get hyper focused…

  • Moving out of TV
  • Online as a focus
  • Experience marketing
  • Multi-cultural
  • Getting on the radar with millennials
  • Word of mouth is the most powerful form of marketing

3:15 – 3:35 p.m. Break

3:35- 4:05 p.m. Lumentus Social Training

Adam Selig, Manager Partner, Lumentus

4:05 – 4:30 p.m. Talent Attraction Marketing
Jennifer Marchetti, Chief Marketing Officer

Kelly White, Director of Talent Attraction, BHGRE

4:30 – 4:55 p.m. Marketing Powerhouse Panel
Moderator: Jennifer Marchetti, SVP of Marketing, BHGRE

Panelists: Mark McDonough, Vice President, BHGRE David Winans & Associates

Leighton Dees, Chairman & CEO, BHGRE Generations

Tyler Brenner, Director of Marketing & PR, BHGRE Metro Brokers

4:55 – 5:00 p.m. Closing Remarks

6:30 p.m. – 7:30 p.m. Cartus Cocktail Party Sponsored by Trulia (Principal Brokers and Relocation Directors) — By Invitation Only Starvine 1
8 p.m. – 10 p.m. Opening Night Party (Note:  Venue is Outdoors) LIQUID at ARIA
Monday, March 23rd

 

Timing

Event

Location

7:45 a.m. – 8:45 a.m. Breakfast Juniper Ballroom
8:55 a.m. – 12:10 p.m. General Session Ironwood Ballroom 4/5
Welcome Remarks & Brand Updates:   Sherry Chris, President & CEO, BHGRE
Keynote Presentation:  Building Tattoo-Worthy Customer Relationships:  Ken Schmidt, Former Director of Communications for Harley-Davidson Motor Company
A Look Into the Future:  Lanny Baker, President & CEO, ZipRealty

Marketing Updates:

Jennifer Marchetti, Chief Marketing Officer, BHGRE

12:15 p.m.  – 1:15 p.m. Lunch Juniper Ballroom
1:30 p.m. – 5:00 p.m. Concurrent Breakout Sessions

1:15 p.m. – 2:00 p.m. Breakout Sessions

1:30 – 2:00 p.m.

It’s Technical: An Agent Panel 

ROOM: IRONWOOD BALLROOM 1
Learn from sales associates who are achieving high ROI through tech applications and platforms.
Moderator: Zach Schabot, Broker, BHGRE Go Realty

Panelists:

D. Patrick Lewis, REALTOR®, BHGRE Sonoran Desert Lifestyles 

Jenn Cole, REALTOR®, BHGRE Go Realty

Greg Boss, REALTOR®, BHGRE 43 Degrees North

1:30 – 2:00 p.m.

Forget Work/Life Balance…Strive for Work/Life Performance

ROOM: IRONWOOD BALLROOM  2
There’s been a lot of talk in the media lately about whether the notion of work/life balance is feasible. Sheryl Sandberg firmly states, “There’s work, and there’s life, and there’s no balance.” Hear from real estate pros on how they are working to achieve work/life performance.
Moderator: Amy Chorew, VP of Platform Development, BHGRE

Panelists:

Karen Garrett, REALTOR®, BHGRE The Shanahan Group
Kelly White, Director of Talent Attraction, BHGRE
Lindsay Grandquest, Sales Associate, BHGRE Generations
Eric Post, Principal Broker, BHGRE Realty Partners

1:30 – 2:00 p.m.

 A View from the Top: Top Agent Panel

ROOM: IRONWOOD BALLROOM  7
Listen and learn from top agents as they share best practices in maximizing technology, social media, innovation, marketing segmentation and customer service.
Moderator: Jennifer Marchetti, Chief Marketing Officer, BHGRE

Panelists:

Gina Piper, Associate Broker, BHGRE Tri-Valley Realty
Randy Char, Luxury Expert, AREAA Las Vegas Chapter President 
Lesia Hensley Price, Sales Executive, BHGRE Executive Partners

H. Daniel Lewis, REALTOR®, BHGRE Lifestyles Realty

1:30 – 2:00 p.m.

Relocation, Relocation, Relocation: A Relo Director Panel

ROOM: IRONWOOD BALLROOM  6
Listen as a panel of relocation experts from across the BHGRE Cartus Principal Broker Network present best practices and share ideas in areas that will help your relocation team succeed!
Moderator:  Deb Hitchcock, Director, Cartus Broker Services
Panelists:
Jan Miyasato, Sales Associate, BHGRE Mason-McDuffie
Dana Winans, Owner, BHGRE David Winans and Associates
Mark Woodroof, Partner, BHGRE Gary Greene
Marilyn Eiland, Partner, BHGRE Gary Greene
Christi Roberts, Relocation Director, BHGRE Bradfield Properties 

1:30 – 2:00 p.m.

 A Photo is Worth a Thousand Words; How Much is a Video Worth?

ROOM: IRONWOOD BALLROOM  3
Hi-res photos used to be the ultimate standard of marketing a listing.  Learn how video makes your listings and your personal brand come alive to win the hearts and minds of consumers and enhance ROI.
Moderator: Karlton Utter, Director Learning Technologies and Solutions, BHGRE
Panelists:
Boubou Guiro, CEO and Founder, Onvedeo
Leighton Dees, Chairman & CEO, BHGRE Generations

Jeff O’Leary, Sales Associate, BHGRE Signature Service

2:15 p.m. – 3:00 p.m. Breakout Sessions

 

2:15-3:00 p.m.

Follow the Money: The Next Wave of Luxury & Resort Buyers

ROOM: IRONWOOD BALLROOM  1
Join us for a fast paced look at what the new generation of luxury and resorts buyers demand from their agent, how they chose their perfect home and the latest trends and designs that influence their buying decision. Identify what buyers value most in a luxury/resort buyer’s agent. Uncover the latest trends in interior and exterior housing design that influence the luxury buyer’s choice. Discover the most popular marketing channels high-end buyers use to find their perfect property.
Robyn Erlenbush, Real Estate Innovator and Educator, CRB, CRS, GRI

2:15-3:00 p.m.

Own Your Client Satisfaction, Testimonials, Ratings & Reviews

ROOM: IRONWOOD BALLROOM  2
Learn how to use the RealSatisfied Customer Satisfaction platform to leverage your customer satisfaction data and testimonials across the web.
Jeff Turner, President, RealSatisfied

2:15-3:00 p.m.

Real Estate Playbook

ROOM: IRONWOOD BALLROOM  7
Travis Robertson is giving you a chance to look inside the playbook of top producing agents. In this fast-paced session, you’re going to discover exactly what top agents did to skyrocket their businesses by 40-90% in one year – without sacrificing their lives.
Travis Robertson, CEO and Founder, Robertson Coaching International

2:15-3:00 p.m.

Unique Prospecting: The New Gold Rush

ROOM: IRONWOOD BALLROOM  3
How do YOU get listings? The right recipe is the mix of tried and true techniques like neighborhood farming mixed with new media techniques such as socializing on LinkedIn, which can lead you down a path of success to uncover motivated sellers.
Alex Milshteyn, Associate Broker, Howard Hanna Real Estate Services

2:15-3:00 p.m.

Using Facebook to Build Influence & Generate Leads

ROOM: IRONWOOD BALLROOM  8
How to Advertise the RIGHT way: Learn strategies that build your business on Facebook and expand your sphere of influence in ways you can’t imagine. Personal profile or business page? The answer is simple and will help you explode your business and drive the highest ROI. Spend less time doing more with your networks. Find out how.
Rebecca Mountain, Chief Mess Maker, Impetus Social Inc.

2:15-3:00 p.m.

Maximize Your Business Potential With Cartus (Manager Level)

ROOM: IRONWOOD BALLROOM  6
Improve your company’s bottom line by helping your affiliated sales professionals convert more leads. Take your company to the next level through new, innovative, and reinvented techniques to convert more customers and develop a performance culture.
Deb Hitchcock, Director, Cartus Broker Services

2:15-2:35 p.m.

Greenhouse Training: Connecting Online and Offline Marketing

ROOM: STARVINE 1

2:40-3:00 p.m.

Greenhouse Training: Radiating Referrals

ROOM: STARVINE 1

3:15 pm – 4:00 pm Breakout Sessions

3:15-4:00 p.m.

Real Estate by Design

ROOM: IRONWOOD BALLROOM  1

Today’s real estate professionals need to serve as lifestyle advisors, as well as guides through every stage of the transaction. As a real estate agent, you need to be equipped with the content and tools to inspire your clients to walk into any home — whether a fixer upper or move-in ready — and help empower them to envision their lifestyle. Better Homes and Gardens Style Director will discuss the latest trends and techniques to help clients look past the current state of a house as well as tips for wisely investing design/décor dollars into a home to fit their lifestyle or to prepare their home for sale.
Max Wilker, Style Director, Better Homes and Gardens

Sondra Newkirk, Senior Director, Brand Licensing, Meredith Corporation

3:15-4:00 p.m.

 The Powerful Pen

ROOM: IRONWOOD BALLROOM  2
Learn to use powerful and catchy words to rewrite your bio, the story of your company, and your listings or services in ways that connect emotionally with consumers. A creative writing meets real estate marketing class.
Jeff Turner, President, RealSatisfied

3:15-4:00 p.m.

Real Estate Playbook

ROOM: IRONWOOD BALLROOM 7
Travis Robertson is giving you a chance to look inside the playbook of top producing agents and steal their proven plays. In this fast-paced session, you’re going to discover exactly what top agents did to skyrocket their businesses by 40-90% in one year – without sacrificing their lives.
Travis Robertson, CEO and Founder, Robertson Coaching International

3:15-4:00 p.m.

Mastering the Listing: From Appointments to Signed Contracts

ROOM: IRONWOOD BALLROOM  3
Congratulations, you’re at the kitchen table. Now what? This course is the definitive guide on how to conduct a flawless listing appointment, overcome objections and differentiate yourself from your competition.
Alex Milshteyn, Associate Broker, Howard Hanna Real Estate Services

3:15-4:00 p.m.

Real Estate Videos: Time to Take Action

ROOM: IRONWOOD BALLROOM  6
This class will explain simple video techniques that you can do on your smart phone and in less than 5 minutes. These videos will help you get business and will also differentiate you from your competitors. The best part…they won’t impact your budget, just your time. You will also explore how to maximize your video branding through social media sites and which apps will help you out along the way, putting you among the best!
Karlton Utter, Director of Learning Technologies and Solutions, BHGRE

3:15-3:35 p.m.

Greenhouse Training: What’s in Your Listing Packet?

ROOM: STARVINE 1

3:40-4:00 p.m.

Greenhouse Training: Connecting Online and Offline Marketing

ROOM: STARVINE 1

4:15 pm – 5:00 pm Breakout Sessions

4:15-5:00 p.m.

Selling Visually with Social

ROOM: IRONWOOD BALLROOM  1

Learn how you can leverage social media to help you impress consumers and build your referral business. This session will help you understand key features of social platforms that can help you during the sales process, listing presentations and relationship building.
Jeff Lobb, Founder & CEO of SparkTank Media

4:15-5:00 p.m.

Sharpen Your Skills for Your Sharper Consumer

ROOM: IRONWOOD BALLROOM  2

Do you know what sets you apart from other agents? Do you have a written business plan? Are you effectively communicating across generational lines? This class is designed to cover many aspects of the buying and selling experience, including sharpening your listing presentation, negotiation tips, and serving your buyers in the best way possible.
Fran Cashion, BHGRE Kansas City Homes

4:15-5:00 p.m.

 Show Me the Money

ROOM: IRONWOOD BALLROOM  6
The impact that landscaping has on perceived home value and how the three different buying groups are all looking for something a little different in backyard spaces.
Carson Arthur, BHGRE® Dream Team Member and Celebrity TV Outdoor Design Pro

4:15-5:00 p.m.

Mastering the Listing: From Appointments to Signed Contracts

ROOM: IRONWOOD BALLROOM  3
Congratulations, you’re at the kitchen table. Now what? This course is the definitive guide on how to conduct a flawless listing appointment, overcome objections and differentiate yourself from your competition.
Alex Milshteyn, Associate Broker,  Howard Hanna Real Estate Services

4:15-5:00 p.m.

How to Make 2+ Better Than 1

ROOM: IRONWOOD BALLROOM  7
In this entertaining and fast-paced session, real estate coach Travis Robertson will provide you with proven models and roadmaps to creating your own high-performance real estate team. Travis will dispel myths about team building and give you the confidence and tools you need to take your business to the next level.
Travis Robertson, CEO and Founder, Robertson Coaching International

4:15-4:35 p.m.

Greenhouse Training: Radiating Referrals

ROOM: STARVINE 1

4:40-5:00 p.m.

Greenhouse Training: What’s in Your Listing Packet?

ROOM: STARVINE 1

5:00 p.m. – 7:00 p.m.

Vendor Village Cocktail Party Sponsored by American Home Shield – Juniper Ballroom
Tuesday, March 24th

Timing

Event

Location

7:00 a.m. – 7:45 a.m.

Faith In The Industry
Lead by Jeff Gaffney, Chairman and CEO of Real Estate III, BHGRE III
A non-denominational prayer session (all welcome).

Ironwood Ballroom 8
8:00 a.m. – 9:10 a.m. Awards Breakfast (All invited) Ironwood Ballroom 4/5
9:15 a.m. – 11:20 a.m.

Platform Development

Energy filled presentation of new tools and training programs for 2015 to help sales associates be more productive.

Amy Chorew, VP of Platform Development, BHGRE


NAR Reach: Innovation 

Some of the most innovative technologies in real estate come out of the National Association of Realtors® technology accelerator, REach®.  15 companies have gone through the program and today have become ‘must have’ technologies in real estate – these companies are helping BHGRE agents and brokers build, transact and manage ongoing business and serve clients most effectively.  Meet REach companies (Reach150, Smartzip, Pro.com) from the 2015 REach class as they do demonstrations of their technologies that are changing real estate.                                                                                   

Constance Freedman, Second Century Ventures        

 

The Millennial Revolution: How One Generation is Shifting Our Industry
The real estate industry is changing radically and rapidly due to the Millennial generation. The question we must all answer is How do we capitalize on this shift? In this fast-paced and entertaining session, you’ll discover the ways in which our industry is evolving and you’ll discover the incredible opportunities that exist for agents who can capitalize on this wave.
Travis Robertson, CEO and Founder, Robertson Coaching International


Ignite Your Life: No One Builds Your Legacy But You 

Whenever you walk to the side of a cliff and look down, do you ever get that feeling like you’re somehow going to lose your mind and hurl yourself over? It’s how most people feel when contemplating starting or expanding their social media program. But fear is the only thing holding you back, and while it is real, it should never dominate the conversation. This session will walk you through steps you can take to intelligently make your way into this world, and if you’re already here, show you how to grow wings and really fly. Told through the eyes of someone who started her practice on a wing and a prayer (literally), but made it through in a highly competitive landscape, there’s something here for everyone – from the Social Media Luddite to the “Guru” – and everyone in between.
Rebecca Mountain, Chief Mess Maker, Impetus Social Inc

 

Zero to Hero

If I were to move back into full-time sales tomorrow after being in management and corporate positions, what would my first 2 weeks look like from a prospecting and business perspective?

Karlton Utter, Director, Learning Technologies and Solutions, BHGRE

 

Client-Oriented Real Estate
How to create a great service experience, drawing from lessons learned from legendary organizations.

Joe Rand, Managing Partner, BHGRE Rand Realty

 

The Voice of the Consumer

A consumer testimonial video with insights about homebuyers.

Moderator: Sherry Chris, President and CEO, BHGRE
Panelists:
Jennifer Branchini, Sales Associate, BHGRE Tri-Valley Realty
Ken Brand, Sales Manager, BHGRE Gary Greene
Kevin Woody, CEO, BHGRE Go Realty
John Finnegan, Owner, BHGRE JF Finnegan

Ironwood Ballroom 4/5
11:20 a.m. – 11:30 a.m. Closing Remarks Ironwood Ballroom 4/5

 

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