Fusion 2017

fusion landscape tile2

Fusion is the Better Homes and Gardens® Real Estate international brand conference that is held every other year for all affiliated brokers, agents and non-sales staff.  This engaging, high-energy event is a hybrid of brand updates, industry insights, education, networking and training designed to spark innovation and support the day-to-day business of our affiliated network.

Custom Content Targeted To:

Sales Associates • Managers • Marketers • Relocation Directors • Brokers • Zap Specialists

 

 

 

Monday, February 27, 2017
Time Event Location
11:00 a.m. – 5:00 p.m. Registration & Vendor Village Lafite Ballrooms 2 & 5
1:00 p.m. – 5:30 p.m. Pre – Conference Learning Sessions
Marketing Summit for Marketing Leads, Broker/Owners
Sponsored by Xpressdocs

Location: Lafite Ballroom 9

For: Marketing Leads and Broker/Owners

Cost: Free for Fusion Attendees

If you are the marketing lead for your brokerage, this session is for you! Based on feedback generated from the first brand Marketing Summit held last Sept., this session’s content will consist of interactive workshops, networking and idea sharing with your peers to take your company’s marketing strategy to the next level!

NAR/REBAC Course: Real Estate Investing presented by BHGRE
Sponsored by XpressDocs

Location: Lafite Ballroom 4

For: Sales Associates, Broker/Owners and Managers

Cost: $95

Taught by Ron Phipps, NAR past president and owner of Phipps Realty, this course will cover the fundamentals of real estate investment that practitioners need to know to expand their business services. Learn how you can adapt core real estate skills and uncover new insights to serve clients who want to invest in single family homes, condos, townhomes, and small multi-family properties. Through this course, you will also learn how to work with investors as they goal set, plan, evaluate, and acquire properties as well as manage them.

Teaming up for Success
Sponsored by XpressDocs

Location: Lafite Ballroom 7

For: Sales Associates and Broker/Owners

Cost: Free for Fusion Attendees

BHGRE is pleased to invite you to this pre-con event introducing how to create the ultimate partnership between Broker/Owner/Agent and Rainmaker for a long-term, profitable team solution for all. Potential Rainmakers will have the opportunity to discern if building a team is right for them and how to successfully partner with their brokers for the financial gain of all parties involved.
Amy Chorew, BHGRE
Kathy Baker, Kathy Baker Consulting
Rob Hill, BHGRE Kansas City Homes

Lafite Ballroom
2:30 p.m. – 5:30 p.m.
Broker/Manager Session
Sponsored by XpressDocs

Location: Lafite Ballroom 1

For: Broker/Owners and Managers

Cost: Free for Fusion Attendees

The BHGRE® Broker/Manager Meeting is dedicated to the content you need as a brokerage leader! This session will be comprised of a mix of panels and speakers, and is designed to be an opportunity for you to stay up-to-date on talent attraction, strategy and much more. Be informed and connect with your peers.

Lafite Ballroom
8:00 p.m. Opening Night Welcome Event at Intrigue Intrigue
Tuesday, February 28, 2017
Time Event Location
7:45 a.m. – 8:45 a.m. Breakfast Lafite Ballrooms 2 & 5
9:00 a.m. – 10:35 a.m. GENERAL SESSION

  • Opening Remarks
    Sherry Chris, President & CEO, BHGRE
  • How to Attract, Win, and Keep Business of Diverse Clients
    NAHREP, NAGLREP, AREAA, NAREB
  • The Power of Giving
    Brett Hagler, Co-founder/CEO, NewStory
  • Keynote Presentation
    Ryan Estis, Performance Expert
  • BHGRE Gets Zapped! Best Practice Panel
    Moderator: Karlton Utter, BHGRE

 

Latour Ballroom
ZapCon Breakout Sessions hosted by Karlton Utter and Alison Stella
Get Zapped! Learn how Zap can electrify your business
BRING YOUR LAPTOP
10:45 a.m. – 12:30 p.m.
Increase Coaching Ability & Engagement
For Brokers/Managers/Zap Specialists

  • Expectations for the workshop
  • Group Activity: Engagement Successes & Challenges
  • Time to meet our Coaches: Jim Starwalt, Mark McDonough, and Aaron Drussel
  • Group Discussion on overcoming challenges
  • Know Your Numbers (Zap Stats)
  • Put Me In Coach…time to role play
  • Group Activity: Showcasing success in the office
  • What’s a Zap Hack?
Alsace Ballroom 1/2
10:45 a.m. – 11:15 a.m.
ZapCon Sessions Round 1

  • Market Your Knowledge with Agent Insights
    LOCATION: Lafite Ballroom 8
  • Building Your Client Database
    LOCATION: Lafite Ballroom 3
  • Follow Up Plans
    LOCATION: Lafite Ballroom 7
  • ZAP APPS: Mobile CRM & Consumer App
    LOCATION: Lafite Ballroom 6
  • Leverage The Power of Your Zap Agent Website
    LOCATION: Lafite Ballroom 1
Lafite Ballroom
11:25 a.m. – 11:55 a.m.
ZapCon Sessions Round 2

  • Market Your Knowledge with Agent Insights
    LOCATION: Lafite Ballroom 8
  • Building Your Client Database
    LOCATION: Lafite Ballroom 3
  • Follow Up Plans
    LOCATION: Lafite Ballroom 7
  • ZAP APPS: Mobile CRM & Consumer App
    LOCATION: Lafite Ballroom 6
  • Leverage The Power of Your Zap Agent Website
    LOCATION: Lafite Ballroom 1
Lafite Ballroom
12:05 p.m. – 12:35 p.m.
ZapCon Sessions Round 3

  • Market Your Knowledge with Agent Insights
    LOCATION: Lafite Ballroom 8
  • Building Your Client Database
    LOCATION: Lafite Ballroom 3
  • Follow Up Plans
    LOCATION: Lafite Ballroom 7
  • ZAP APPS: Mobile CRM & Consumer App
    LOCATION: Lafite Ballroom 6
  • Leverage The Power of Your Zap Agent Website
    LOCATION: Lafite Ballroom 1
Lafite Ballroom
12:30 p.m. – 1:30 p.m. Lunch Lafite Ballrooms 2 & 5
BREAKOUT LEARNING SESSIONS
1:30 p.m. – 2:00 p.m.
Rotation 1: Breakout Sessions

  • American Mobile Warrior: Get More Tech Fit on Your Phone Right Now
  • Sponsored by Realtor.com
    LOCATION: Lafite Ballroom 7
    We are addicted to apps – but we spend hours each month testing out how to make them work better for us. We put in the training so you don’t have to. Save time, create reactions and be more effective on your mobile device as we rapid-fire deliver more than 25 of the best apps, tools and websites to keep you closing on the go.
    Andrew Dorn, Realtor.com

  • How to Dominate Google Rankings for Your Listings
  • LOCATION: Lafite Ballroom 6
    Scott Lehmann, BHGRE Sonoran Desert Lifestyles

  • Facebook & Instagram Tools That Work
  • LOCATION: Lafite Ballroom 9
    Rebecca Mountain, Impetus Social Inc.

  • The Best of Video
  • LOCATION: Lafite Ballroom 8
    Steve Pacinelli, BombBomb

  • Building Your Business To Sell
  • LOCATION: Lafite Ballroom 3
    Kathy Baker, Kathy Baker Consulting

Lafite Ballroom
2:10 p.m. – 2:40 p.m.
Rotation 2: Breakout Sessions

  • End to End: Trends in a Weekend
  • LOCATION: Lafite Ballroom 8
    Max Wilker, Better Homes and Gardens®

  • How to Dominate Google Rankings for Your Listings
  • LOCATION: Lafite Ballroom 6
    Scott Lehmann, BHGRE Sonoran Desert Lifestyles

  • Facebook & Instagram Tools That Work
  • LOCATION: Lafite Ballroom 9
    Rebecca Mountain, Impetus Social Inc.

  • Digital Landscape
  • LOCATION: Lafite Ballroom 3
    Colin Hull, BHGRE

  • The SEE Strategy: SEE Your Way to New Clients
  • Sponsored by Realtor.com
    LOCATION: Lafite Ballroom 7
    Tired of goal setting? Try a fresh approach from top producers nationwide. The SEE Strategy, which was created by our Results Roadshow team, helps you turbo-power your outreach and build deep, lasting relationships with everyone you meet.
    Andrew Dorn, Realtor.com

Lafite Ballroom
2:50 p.m. – 3:20 p.m.
Rotation 3: Breakout Sessions

  • Earn the Business, Compel People Offline
  • LOCATION: Lafite Ballroom 8
    Nobu Hata, National Association of REALTORS®

  • 10 Fatal Mistakes of Building & Growing a Team
  • Sponsored by DotLoop
    LOCATION: Lafite Ballroom 7
    Rob Hill, BHGRE Kansas City Homes

  • Don’t be a Hero: Admin Up
  • LOCATION: Lafite Ballroom 6
    Sasha Farmer, The Sasha Farmer Team

  • Break on Through: Enter New Markets & Increase Average Sales Price
    LOCATION: Lafite Ballroom 3
    Kyle Killibrew, Kyle Killebrew & Co Real Estate Team
  • End to End: Trends in a Weekend
  • LOCATION: Lafite Ballroom 9
    Max Wilker, Better Homes and Gardens®

Lafite Ballroom
3:30 p.m. – 4:00 p.m.
Rotation 4: Breakout Sessions

  • Earn the Business, Compel People Offline
  • LOCATION: Lafite Ballroom 8
    Nobu Hata, National Association of REALTORS®

  • 10 Fatal Mistakes of Building & Growing a Team
  • Sponsored by DotLoop
    LOCATION: Lafite Ballroom 7
    Rob Hill, BHGRE Kansas City Homes

  • Don’t be a Hero: Admin Up
  • LOCATION: Lafite Ballroom 9
    Sasha Farmer, The Sasha Farmer Team

  • Break on Through: Enter New Markets & Increase Average Sales Price
  • LOCATION: Lafite Ballroom 3
    Kyle Killibrew, Kyle Killebrew & Co Real Estate Team

  • Zillow Group 101 – Leveraging Zillow Group Tools in your Business
  • LOCATION: Lafite Ballroom 6
    Are you maximizing your presence in front of the largest audience of home shoppers and sellers? Designed for agents new to online marketing, we’ll provide practical tips for building effective online profiles and leveraging readily available, easy-to-use resources through Zillow and Trulia.
    Alexa Hancock, Zillow Group

Lafite Ballroom
4:10 p.m. – 4:40 p.m.
Rotation 5: Breakout Sessions

  • Building a Listing Machine
  • LOCATION: Lafite Ballroom 8
    Moderator: Fran Cashion, BHGRE Kansas City Homes

  • Digital Advertising Campaigns
  • LOCATION: Lafite Ballroom 7
    Rebecca Mountain, Impetus Social Inc.

  • Time Management
  • Sponsored by DotLoop
    LOCATION: Lafite Ballroom 9
    Sasha Farmer, The Sasha Farmer Team

  • Old School Meets New School: Dominate with Comprehensive Marketing Strategies
  • LOCATION: Lafite Ballroom 3
    Erica Ramus, Schuykill Real Estate

  • Winning is Fun! How Zillow Group Can Boost Your Commissions
  • LOCATION: Lafite Ballroom 6
    Learn the secrets top BHGRE agents are using for success with leads from Zillow Group products. Designed for existing advertisers and tech-savvy agents – we’ll take a closer look at tools like the Premier Agent App, and moderate a focused discussion on team optimization and leveraging our platform to generate more business.
    Alexa Hancock, Zillow Group

Lafite Ballroom
4:50 p.m. – 5:20 p.m.
Rotation 6: Breakout Sessions

  • Building a Listing Machine
  • LOCATION: Lafite Ballroom 7
    Moderator: Fran Cashion, BHGRE Kansas City Homes

  • Get 20x More Engagement on Facebook
  • LOCATION: Lafite Ballroom 6
    Rebecca Mountain, Impetus Social Inc.

  • Building the “Business Person’s” Agent of Choice
  • LOCATION: Lafite Ballroom 9
    Sasha Farmer, The Sasha Farmer Team

  • Keeping the Deal Together: Navigating the Trainwrecks
  • Sponsored by DotLoop
    LOCATION: Lafite Ballroom 3
    Erica Ramus, Schuykill Real Estate

  • Geofarming
  • LOCATION: Lafite Ballroom 8
    Kyle Killibrew, Kyle Killebrew & Co Real Estate Team

Lafite Ballroom
BROKER/MANAGER BREAKOUT LEARNING SESSIONS
1:30 p.m. – 2:00 p.m.
Breakout 1

  • Talent Attraction
  • Bret Calltharp, BHGRE

Lafite Ballroom 1
2:00 p.m. – 3:00 p.m.
Breakout 2

  • Agent Engagement and Retention
  • Moderator: Karlton Utter, BHGRE

Lafite Ballroom 1
3:00 p.m. – 3:30 p.m.
Breakout 3

  • Compensation Strategy
  • Creating a commission strategy can be a complicated equation. In this session you will learn the 3 effects commissions have on your organization, deconstruct a process that will help filter out false generalizations and untested assumptions on the matter and take home some best practices to help make better decisions during this critical process
    John Sylvester, BHGRE

Lafite Ballroom 1
3:30 p.m. – 4:00 p.m.
Breakout 4

  • Teams
  • Amy Chorew, BHGRE
    Kathy Baker, Kathy Baker Consulting

Lafite Ballroom 1
4:00 p.m. – 5:00 p.m.
Breakout 5

  • Selling to Leading
  • Daniel Dannenmann, BHGRE

Lafite Ballroom 1
5:30 p.m. – 7:00 p.m. Vendor Village Cocktail Party Lafite Ballrooms 2 & 5
Wednesday, March 1, 2017
Time Event Location
7:30 a.m. – 9:00 a.m. BHGRE Awards Breakfast (all are welcome) Latour Ballroom
9:00 a.m. – 12:30 p.m. GENERAL SESSION

  • View From the Top
    Sherry Chris, President & CEO, BHGRE
    John Peyton, President & COO, Realogy Franchise Group
    Alex Perriello, CEO, Realogy Franchise Group
  • Time and Certainty Define Real Estate in the Future
    Brad Inman, Founder, Inman News
  • The Consumer Speaks: 2017 Real Estate Realities
    Amy Bohutinsky, COO, Zillow Group
  • Trust, Curiosity and the Consumer: How Marketing Drives Your Business
    Jennifer Marchetti, CMO, BHGRE
  • From Corporate Communications to Canine Conversations
    Cathy Brooks, Chief Human Officer, Hydrant Club
  • I Love Real Estate!
    Amy Chorew, VP of Learning, BHGRE
  • Yes, Like the Magazine
    Bret Calltharp, Director, Consulting & Special Projects, BHGRE
  • Keynote: Your Inner Innovator
    Jay Guilford, creator of Cirque du Soleil’s SPARK Sessions and co-creator of SPARK Experiences

 

Latour Ballroom

 

Keynote Speakers
Ryan Estis
Ryan Estis has more than 20 years of experience as a top-performing sales professional and leader. As the former chief strategy officer for the McCann Worldgroup advertising agency NAS, he brings a fresh perspective to business events. As a keynote speaker, Ryan is known for his innovative ideas on leading change, improving sales effectiveness and preparing for the future of work.
Read Full Bio
Jay Guilford
James “Jay” Guilford is the creator of Cirque du Soleil’s SPARK Sessions and co-creator of SPARK Experiences. As the Creator and Content Strategist, Jay works with performers, management and production teams across Cirque du Soleil shows to design training, teambuilding, and incentive experiences for top-performing groups (e.g. Club Med, Google, SABMiller Brewery). He is tasked to marry best practices with innovative, non-conventional approaches to yield the most impactful outcomes for attendees.
Read Full Bio

 

Brand Speakers
Sherry Chris
President and CEO
BHGRE
Daniel Dannenmann
Chief Operating Officer
BHGRE
Jennifer Marchetti
Chief Marketing Officer
BHGRE
Karlton Utter
Sr. Director, Consulting & Special Projects
BHGRE

Bret Calltharp
Director, Consulting & Special Projects
BHGRE

Industry Speakers
Brad Inman
Founder
Inman News
Amy Bohutinsky
Chief Operating Officer
Zillow Group
Rebecca Mountain
Consultant and Coach
Impetus Social Inc.
Nobu Hata
Director of Member Engagement
National Association of REALTORS®
Max Wilker
Style Director
Better Homes and Gardens®
Andrew Dorn
VP
Move Inc./Realtor.com
Sasha Farmer
REALTOR®
The Sasha Farmer Team
Erica Ramus
Broker/Owner, MRE
Schuykill Real Estate
Kyle Killebrew
Broker/Partner
Kyle Killebrew & Co Real Estate Team

 

 

Registration is Open!

 

Click here to register!

 

Feb. 27 – March 1, 2017

Wynn Las Vegas

 

Registration Costs:

Full Rates (Post Sept. 1, 2016)

Full: $449

Guest: $299

Bulk: $379

*A bulk rate is available on orders of 10+ in one transaction

 

To book your Wynn hotel room at the special Fusion 2017 rate of $239 a night, click here!


Check out our Fusion 2015 Gallery!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

To book your Wynn hotel room at the special Fusion 2017 rate of $239 a night, click here!

 

Closest Airport:

McCarren International Airport

5757 Wayne Newton Boulevard

Las Vegas, Nevada 89119

702.261.5100