President, David Knox Productions
David Knox is in industry icon in real estate training. He has presented more than 3,500 seminars in all 50 States and 12 countries. He is known for his entertaining delivery and solid methods in the areas of presenting, pricing, negotiation and commission objections.
He is the producer of the pre-listing client video “Pricing Your Home to Sell” which has help thousands of agents get listings price right.
Get a front row seat then be prepared to have fun while you learn!
Too many presentations are disorganized, agent-focused and confusing to the sellers. In this seminar you will learn a simple, sequential, seller-focused way to conduct a listing presentation. Learn the 8 steps for the ultimate listing presentation that will allow you to incorporate your benefits and your company’s benefits. You will master the skills of uncovering motivations, differentiating yourself from the competition, creating seller acceptance and securing a decision.
You almost have the listing, then the owners say: “Will you cut your commission to match the other agent?” What do you do now? Take the listing and lose money, or walk away and lose the listing? Learn how to get the listing and get paid using value, difference, dialog, net and strength to get the listing at your full stated rate. After this seminar, you will actually look forward to your next commission objection!
A listing priced right is almost sold. Learn how to deliver a convincing pricing presentation, demonstrate dramatically and overcome the 22 most difficult pricing objections. As the market softens in some places, this skill applies to the first CMA presentation as well as a price reduction on current listings.