Chief Marketing Officer, BHGRE
Jennifer Marchetti is the Chief Marketing Officer for Better Homes and Gardens® Real Estate LLC and leads the teams responsible for brand marketing strategy, direct marketing, online marketing, franchise sales marketing, and communications.
Prior to joining Better Homes and Gardens Real Estate, Jennifer was Wyndham Worldwide’s Vice President of Marketing and Innovation for the Wyndham Family of Brands, where she was responsible for strategic planning, global marketing, loyalty marketing, and e-commerce strategies for the Wyndham Hotels and Resorts®, TRYP by Wyndham®, Wingate by Wyndham®, and Hawthorn Suites by Wyndham® brands. Jennifer spent nine years with Wyndham Worldwide and its parent company, Cendant Corporation. During her tenure, she held other positions including Director of Marketing for Cendant Preferred Alliance and Senior Director of Strategy at Wyndham Hotel Group.
Jennifer began her career as the Director of Corporate Communications with Trilogy, Inc., a privately-held software company based in Austin, Texas. She received her undergraduate degree in Psychology from Duke University with a minor in Art History. Recently she was a recipient of the annual Women Worth Watching Award by Profiles in Diversity Journal.
Come learn about how BHGRE® tools, content and marketing resources can power your company’s business against the most important trends driving the real estate business today. Beyond unique company level marketing strategies, you will learn how your agents will directly benefit from these tools and resources to help drive productivity. In this session, experience first hand how the right marketing and branding can be a critical component of retention and attracting new talent to your company.
Being a member of the BHGRE brand family means that you have unique and powerful tools to help you stay relevant with your clients 365 days per year and to help you stand apart from your competition. This session will give you insights into what tools, content and resources you have at your disposal, but more importantly how you can use them in new and exciting ways to supercharge your business. Take your marketing to the next level by joining this important session.
In this power-packed general session, hear from BHGRE® brand leaders and inspirational keynote speaker Julie Rice, Co-Founder of SoulCycle and Partner at WeWork.