President and Chief Executive Officer, Realogy Franchise Group
John Peyton became president and chief executive officer of the Realogy Franchise Group in April 2017. He is responsible for managing RFG’s portfolio of leading real estate franchise brands, including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA and Sotheby’s International Realty®, which combined have over 16,300 franchised offices and approximately 300,000 brokers and independent sales associates doing business in 113 countries and territories worldwide. In January 2018, Peyton’s responsibilities at Realogy were expanded to include oversight of two NRT businesses: the Corcoran® businesses and the company-owned Sotheby’s International Realty® brokerages. In 2018, he was named for the second consecutive year to the Swanepoel 200, an annual list of the most powerful people in real estate.
Peyton, who joined RFG as President and Chief Operating Officer in October 2016, previously served for 17 years as a senior executive with Starwood Hotels & Resorts Worldwide Inc. He is a recognized global branding leader who brings deep experience leading large, complex organizations and maximizing scale while enabling innovation and flexibility. During his nearly two decades with Starwood, most recently serving as Chief Marketing Officer, he leveraged his expertise in global operations and brand building to drive innovation and build loyalty for the company’s leading hotel brands, including St. Regis, W Hotels and Westin, among others.
Peyton also led Starwood’s Global Initiatives team, where he directed the implementation of key strategic company priorities around the world, including supply chain and revenue management initiatives. From 2003 to 2008, Peyton served as chief operating officer of Starwood’s North America Hotel Division. In 2000, he led Starwood’s launch of Six Sigma – becoming the first company in the hospitality industry to adopt this methodology as a way of improving business processes and driving innovative change. Prior to joining Starwood, he had a 10-year career with Pricewaterhouse Coopers, serving in both its accounting and management consulting practices.
Peyton holds an MBA in accounting and marketing from New York University and a bachelor’s degree from the University of Pennsylvania. He is active in the community with several organizations supporting the health and welfare of children, including as a member of the board of directors for Child Advocates of Southern Connecticut and Full Court Peace, and serves as a senior adviser to the A.J. Cina Foundation.