Tom Hayman

CEO, Negotiation Expertise

“I help real estate agents achieve better results for their clients and themselves through the application of professional negotiation and persuasion approaches.”


My professional journey includes:

  • two degrees (M.S. from USC and B.S. from U.S. Naval Academy)
  • 5 years in the U.S. Marine Corps (I was like Goose in the movie Top Gun!)
  • 25 years as a professional negotiator for a Fortune Top 50 company
  • Negotiation training at Harvard University, Wharton, Karrass, and Oxford University in England
  • 15 years in real estate training others


I started the Real Estate Negotiation Institute (RENI) to bring professional negotiation and persuasion skills to the real estate industry.  I know how much these skills have helped me in business, as well as my personal life.  I believe strongly in collaboration with others as well as strongly asserting for my client.


RENI is the leading real estate negotiation training company in North America.  We offer the Certified Negotiation Expert (CNE) and Master Certified Negotiation Expert (MCNE) designation training.


RENI negotiation and persuasion training will:

  • Increase your confidence and your client’s confidence in you
  • Build skills that lead to better business results
  • Help you find a way through difficult negotiation situations
  • Help you become a trusted advisor to your clients
  • Give you a significant marketing advantage vs. your competition


My Sessions

How to Negotiate Like a Pro

Room 253

Skilled negotiators get better results because they use more effective approaches. This session will introduce attendees to professional negotiation approaches and techniques similar to those taught at leading institutions and companies.  Walk away from this session knowing exactly what you need to do to negotiate like a seasoned professional.

Agent Sessions

The Best Approach to Persuade Clients? Emotion!

Room 254

There is more competition in real estate than ever before. Getting hired and satisfying clients is becoming increasingly more challenging, but there is one way that will give you the best advantage. This session will share the latest research by top professionals along with a proven new approach that virtually guarantees success with clients. Attendees will leave with a proven interview/interaction system to use with Sellers and Buyers that incorporates emotion as your strategic advantage.

Agent Sessions

Pre-Conference Session: Protecting Your Real Estate Client: Negotiation Tactics

Room 359

There are many ways to influence and persuade others!  In this class students will learn how to use 38 competitive and collaborative tactics to help achieve better results and protection for their clients.  Students will have some tactics demonstrated and then be able to practice using other tactics.  Attendees will receive a summary of 38 negotiation tactics along with examples for future reference and use.


Agent Sessions