Rich DeNicola

Chief Operating Officer, BHGRE

Rich DeNicola currently serves as Chief Operating Officer for Better Homes and Gardens® Real Estate, responsible for domestic and international business operations, financial management, franchise performance consulting, network engagement, and the brand growth strategy. DeNicola was appointed to this role in October 2017. Prior to this appointment, DeNicola served as Senior Vice President of Membership Development for Better Homes and Gardens Real Estate, overseeing franchise sales and mergers/acquisitions efforts for the brand since 2013. During his tenure in this role, the brand more than doubled its franchised office count and expanded to sixteen new states and the Bahamas.

Prior to joining Better Homes and Gardens Real Estate, DeNicola served as National Vice President of Franchise Sales for Coldwell Banker, overseeing the brand growth and mergers/acquisitions strategies in both the United States and Canada. DeNicola has served in a variety of sales and operational roles for Realogy Franchise Group since 2004.

DeNicola earned his bachelor’s degree in economics from Fairfield University, Fairfield, CT and holds an MBA from Fairleigh Dickinson University, Madison, NJ. DeNicola resides in Chester, NJ.

My Sessions

Attract. Engage. Retain. Charting the Recruitment Course

Recruiting has grown more competitive, with many professionals aging into retirement joining the industry. Successful companies are deploying long-term strategies to attract and retain younger and more diverse talent. Join BHGRE’s Chief Operating Office, Rich DeNicola and a panel of BHGRE brokers to hear what factors are motivating today’s real estate professionals and unique ways […]

General Session

Alternate Revenue Streams

Moderator: Rich DeNicola, COO, BHGRE Panelists: Mark Woodroof, Managing Partner, BHGRE Gary Greene Realtors Walter Mullen, Chief Strategy Officer, Title Resource Group

General Session