Michael Renick

Broker Associate, Better Homes and Gardens Real Estate Atchley Properties


Michael was a “Michigan Native” who worked in the auto industry for over 31 years before beginning his real estate career.  During that time, he held leadership positions in Finance, Manufacturing, Planning and Information Technology.  Many of his responsibilities were global in nature.

Michael traded in the Michigan Snow for the Florida Sunny Skies. by relocating Longboat Key and thus began his real estate career in 2011.  Since that time, in addition to helping sellers and buyers achieve their dreams, his focus has been upon developing effective lead generation and follow up tools/processes.  Michael understands that the key to a successful real estate career is that of developing relationships.  He has worked tirelessly on developing systems that show which of his prospective clients are ready for that all important first conversation to begin the process.

He currently manages a client database of almost 30,000 contacts that have personally provided their contact information.  His overall goal is to understand which clients are ready to begin the sales and/or purchase process.  Until that time arrives, Michael’s “soft touch lead follow-up” approach has garnered national attention as he has been invited to speak at multiple national real estate conferences.

My Sessions

The Art and Science of Effective Lead Generation and Lead Management

Maroon Bells II

Learn how top companies generate leads and manage the process of lead follow up. Results of their systems have increased revenue, improved company dollar and raised their profit margins. Additionally they are attracting talented agents to their companies. Two of these companies saw agent growth of 24 percent and 47 percent in the past twelve months. You don’t want to miss the opportunity to hear from these business development leaders and ask them your questions as it relates to Lead Gen/Leads Management.