Owners’ Retreat 2023 Agenda

Monday October, 2 2023

11:00 am to 4:45 pm

Springs Foyer

Registration

11:00 am to 4:45 pm

Springs Foyer

Vendor Showcase

1:45 pm to 4:45 pm

Springs HI

Coaching Culture

Both new and experienced affiliated agents cite coaching & support as a top reason they affiliate and stay with a brokerage. However, many don’t realize the extent of the value you offer simply because the culture does not exist yet. Build a REAL Coaching Culture that supports brokerage growth by adopting REAL Coaching values and behaviors, practicing REAL Coaching skills, and applying your skills in conversations with affiliated agents. *3 HOUR SESSION

Agent-Engagement

1:45 pm to 3:00 pm

Springs AB

Generate and Manage Leads with the Referrals and Relocation Network

Tap into the Anywhere Leads Network and other business sources to provide value to affiliated agents through an influx of referrals and relocation leads, and learn best practices for managing company generated leads from BHGRE leaders.

Recruiting-Retention

1:45 pm to 3:00 pm

Springs CD

6 Keys to a Unique Culture

Your brokerage is one of a kind! Explore the features and qualities that set you apart from the competition in 6 key areas and practice articulating your value to strengthen the culture in your brokerage and retain more affiliated agents.

Recruiting-Retention

3:00 pm to 3:30 pm

Springs Foyer

Networking Break

Recharge and network with your peers.

3:30 pm to 4:45 pm

Springs AB

Tools & Strategies To Help Affiliated Agents Boost Productivity

Are you taking full advantage of the Better Homes and Gardens® Real Estate products and tools that can help you increase brokerage productivity and lead flow? Get the inside scoop on the simple talk tracks and best practices for helping agents leverage tools like TextBHGRE, Videobuzz, and MoxiWorks® to generate leads and win market share.

Office-Growth

3:30 pm to 4:45 pm

Springs CD

Learning Leaders: Create Your Productivity Calendar

Join this workshop to create a learning calendar that can help affiliated agents improve their skills and boost productivity. Leverage Be Better University learning designed to build momentum by driving the activities that lead to results for both the affiliated agent AND the brokerage.

Recruiting-Retention

6:30 pm to 8:30 pm

Springs Retreat Pool

Owners' Retreat Welcome Reception

Following breakout sessions, join us to reconnect with your fellow BHGRE Brokers and Owners as you enjoy food and drinks at the JW Marriott Desert Springs Resort & Spa's Springs Retreat Pool, located on the lower level, as the warm Palm Desert sun sets around you. The weather in Palm Desert in October is still warm, so please dress appropriately. We encourage you to bring a light sweater just in case there is a cool breeze.

Tuesday October, 3 2023

8:00 am to 9:00 am

Springs Terrace

Owners' Retreat Breakfast

Start the day with breakfast with your peers and get energized for the sessions ahead!

8:00 am to 5:00 pm

Springs Foyer

Registration

8:00 am to 5:00 pm

Springs Foyer

Vendor Showcase

9:00 am to 11:30 am

Springs FG

General Session

Together we will dream, grow and thrive. The Owners’ Retreat general session will feature presentations from key leadership, including BHGRE President Ginger Wilcox and Chief Marketing Officer, Amory Wooden. President and Chief Executive Officer of Anywhere Franchise Brands, Liz Gehringer, will join Ginger for an insightful fireside chat. Our signature Featured Story segments will showcase BHGRE network stars and highlight how they are finding success in business growth areas, such as agent recruitment, agent retention, ancillary services and mergers & acquisition. Senior Home Editor of Better Homes and Gardens magazine, Amy Panos, will share her expertise on design and how to attract agents and clients into your office. The session will wrap-up with celebrating and announcing our award winners for the BHGRE nomination awards.

11:30 am to 1:00 pm

Springs Terrace

Owners' Retreat Lunch

Enjoy a meal with your peers and get energized for the sessions ahead!

1:00 pm to 2:30 pm

Springs F

Leadership Mastermind

The competition for productive agents is fierce in today's market. Join us to learn how exceptional growth leaders have mastered the art of “re-recruiting” their current affiliated agents and growing their company dollar!

Recruiting-Retention

2:30 pm to 3:00 pm

Springs Foyer

Networking Break

Recharge and network with your peers.

3:00 pm to 4:30 pm

Springs ABCD

Growing Your Business Through M&As

Are M&As part of your growth strategy? Explore the best practices for conducting an M&A from valuation to closing the deal and get the inside scoop on the critical roles and responsibilities that contribute to a successful M&A. Take a deep dive into how deals are structured and discover best practices for handling risk to create a win-win situation for both the buyer and seller.

Office-Growth

3:00 pm to 4:30 pm

Springs HI

Marketing Your Brand to Generate Leads

Companies who win--no matter the market--have a thoughtful foundation for their company branding strategy. From building your unique value proposition to marketing channel strategy...learn how to articulate and package your competitive advantage so your company is in a class by itself.

Agent-Engagement

6:00 pm to 8:30 pm

The Grove

Owners' Retreat Dinner

After a full day of informative learning sessions and panels join us for our Owners’ Retreat sit-down dinner. Be transported into an enchanted garden amongst the marvelous mountainous landscape at the JW Marriott Desert Springs Resort & Spa's The Grove, located on the lower level. The evening weather can still be warm in Palm Desert, so please dress appropriately for this formal dinner. We encourage you to bring a light sweater just in case there is a cool breeze.

Wednesday October, 4 2023

8:00 am to 9:00 am

Springs Terrace

Owners' Retreat Breakfast

Start the day with breakfast with your peers and get energized for the sessions ahead!

8:00 am to 11:00 am

Springs Foyer

Registration

8:00 am to 12:00 pm

Springs Foyer

Vendor Showcase

9:00 am to 10:15 am

Springs HI

Affiliate Insights: Guiding Business Strategy through a New Key Performance Indicator Resource

Feeling the pressure of shrinking margins, rising costs and a shift market? Join this discussion to learn more about our new Affiliate Insights reports and how to leverage this data and the brand servicing team to collaborate on business strategy.

Office-Growth

9:00 am to 10:15 am

Springs ABCD

Whose Objection Is It Anyway?: Recruiting Edition

Leaders will go toe-to-toe to prove who can best handle objections from potential recruits, hesitant agents, or struggling leaders. Be there or be square.

Recruiting-Retention

10:15 am to 10:45 am

Springs Foyer

Networking Break

Recharge and network with your peers.

10:45 am to 12:00 pm

Springs HI

Building Your Recruiting Bench

You don't have to do it all! Successful leaders grow their businesses by identifying and attracting talented leaders to take on recruiting as full-time recruiters or as a manager who recruits. Discover how to build a bench of qualified team members and keep your recruiting pipeline full.

Office-Growth

10:45 am to 12:00 pm

Springs ABCD

Expanding Reach with Ancillary Service Partnership

Hear how top BHGRE brokerages grow their bottom line by leveraging their title, mortgage, and insurance companies, and discover operational best practices to help you get started.

Recruiting-Retention

4:15 pm to 5:15 pm

Springs FG

Owners' Retreat and APEX Keynote Session

Join President Ginger Wilcox as she kicks off the joint Owners’ Retreat and APEX general session, which will focus on how we can best tell our stories to differentiate ourselves in the market and connect with clients. The keynote speaker is Katie Quesada, an acclaimed speaker and consultant, is an advocate for the art of storytelling. Known for her keen eye for detail and deep understanding of narrative dynamics, Katie is an expert at helping individuals and businesses shape their stories into compelling narratives. Attendees can look forward to Katie’s guidance and her unique approach in how to elevate your (and your brand's) narrative. Her method builds trust between team members as you each share your own stories along the way. In an era where connection and authenticity are paramount, Katie's belief in the potency of stories shines through and makes this a must attend keynote session.

6:30 pm to 8:30 pm

Springs Terrace

Owners' Retreat and APEX Dinner Reception

Finish off your Owners’ Retreat experience with your top performers attending APEX 2023 as we step into the California Palm Springs vibes on the JW Marriott Desert Springs Resort & Spa's Springs Terrace! Join us for food, drinks, and fun as we create some lasting memories together! The weather in Palm Desert in October is still warm, so please dress appropriately. We encourage you to bring a light sweater just in case there is a cool breeze.